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Using Email Lists to Support Your Cause

Full resource: The Non-Profit Email Marketing Guide - 7 Steps to Better Email Fundraising and Communications
Date published: 2009
Source: Network for Good
Author: Kivi Leroux Miller

A well-managed email list is an important method for keeping communities informed about rural design projects. However far more can often be done to leverage this communication channel. As this guide explains, when used well and with sensitivity, an email list can also be an effective marketing tool, and has been shown to create a great return on investment.

This thorough guide takes users through the various steps and considerations which are important for effective email list management. The areas covered include choosing a language style, building and maintaining an email list, choosing an email service provider, understanding what readers want, learning how to compose and design effective emails, improving ‘microcontent’, tracking results and improving the email list program. A sample template is also available for use.

Network for Good is an online charitable giving resource, providing services which aim to match people and charities.

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